When you outline precise steps, you are making it clear to your audience that you take Pride Month seriously and that you arent simply jumping on the bandwagon to reach a wider audience. We believe that its possible to do bothto offer a broad range of viewpoints in our bookstore, and support diversity, equity, and inclusion.. Pride is, and always will be, about celebrating the history of gay rights and related civil rights movements, so you shouldnt put your brand front and center. Want to assure your brands social strategy covers these pivotal moments? Native 5. The company kicked off the month by giving a grant to the Trans Lifeline x FOLX Hormone Replacement Therapy (HRT) Care Fund to help provide access to hormone care to those in need. Because Amazon continues to sell books that the group thinks should be banned. Call it out as such. This is a great example of how to add value rather than hopping on the bandwagon of trendy Pride support posts. Creating an employee resource group where LGBTQ+ members and allies can come together is a good start. Douglas Blair Its like telling someone else how to clean their house. River Phoenix, Love takes off the masks that we fear we cannot live without and know we cannot live within, James Baldwin. By clicking Stay Informed, I am requesting that Khoros send me newsletters and updates to this email address. What does this tell us about how to approach Pride Month marketing? Out of these, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities of the website. Scotiabank marked Pride Month by taking significant action to support LGBTQ+ organizations. Provided by Google Tag Manager to experiment advertisement efficiency of websites using their services. If an advertiser is not a truly positive partner of the LGBTQ+ community, it simply has no business benefiting from it. Never allow yourself to be made a victim. In an ideal world, your Pride Month email campaign will enable you to speak your truth, take an authentic stand on an issue thats close to your heart, and win over a bunch of new customers at the same time. Here are a few things your company can do: 1. The Daily Signal depends on the support of readers like you. This Pride Month, it has never been more important to show up for LGBTQ people, specifically the trans community, which continues to be disproportionately impacted by discrimination, violence, and inequality. Lucy & Yak, a clothing brand based in the UK, supports the trans community specifically by sticking to one sizing system (instead of a binary mens and womens sizing system). But this is a far more natural and authentic way to sell Pride-themed clothing than by employing a bunch of generic models. And its an issue in the world of marketing, too. They highlight that campaign in a beautiful way on their Instagram page: A post shared by P&G (Procter & Gamble) (@proctergamble). Depending on which section of the collection you purchase from, Everlane donates $5 per item to these organizations. We may not all agree, but why cant we just all live? Margaret Cho, To love oneself is the beginning of a lifelong romance. Oscar Wilde, We are not what other people say we are. HubSpot sets this cookie to keep track of sessions and to determine if HubSpot should increment the session number and timestamps in the __hstc cookie. You cant really pick it apart. As the public becomes more frustrated with the perverse and pervasive nature of LGBT ideology, more companies should catch on that wading into politics is bad for their bottom lines. Let them see that the important thing is not the object of love, but the emotion itself. Gore Vidal, It matters not who you love, where you love, why you love, when you love, or how you love. The companys Pride+ Employee Resource Group organized the chat between DTCCs Head of Diverse Talent Management & Advancement and Angelica Ross, a producer, actress, and founder and CEO of TransTech Social Enterprises. When coupled with a welcoming culture, inclusive benefits, and consistent action, Pride celebrations can be a great way to support LGBTQ+ employees and the community as a whole. If companies cant completely decouple themselves from toxic wokeness, at least they can commit themselves to not censoring dissenting voices as a bare minimum. What are my motivations? This could all change with the passage of the Equality Act, which would provide comprehensive protections for LGBTQ people, as well as women, people of color, and religious minorities. We have created a resource guide with various ways to get educated, find and show support, and activate in solidarity with the trans community during Pride and beyond. The company kicked off the month by giving a grant to the Trans Lifeline x FOLX Hormone Replacement Therapy (HRT) Care Fund to help Angela has a Master of Fine Arts in Creative Writing and worked as a community manager with Yelp to plan events for businesses. As businesses work to be more inclusive in both their Here at RippleMatch, we also made sure to celebrate Pride all month long. On Day One of Pride Month, Disney was hit with a sexual discrimination lawsuit, and the company has faced criticism for under-representing the LGBTQ+ You just need to get specific about the actions youre taking. Which is precisely what Levis does here: There are a couple of factors that make this an effective email. Love is love. Amber Liu, We are not actually equal humanity if we are not allowed to freely love one another. Lady Gaga, Everybodys journey is individual. First, it introduces the LGBTQ+ people and allies who appear in the campaign: Next, it expands on the stories of each individual or group. Consumers are becoming increasingly distrustful around this issue, with 50 percent of Americans saying theyre more likely to see Pride-themed products or content as a marketing tactic rather than a genuine reflection of the brands values. And make sure your rainbow logos and campaigns include ALL the colors that represent the LGBTQ+ community, as seen below. Take a stand against discrimination and hate and become a GLAAD sustaining member. (Also, note how they respond to Instagram users in the comments on their post. Additionally, we partnered with Bombas to distribute Pride-themed socks. Pride Month ideas are activities you can use to celebrate and recognize the LGBTQ+ community at work. Accept no ones definition of your life. While the company prides itself on being a good little woke pet to the radical left, it still found itself under fire for continuing to sell books that activists have labeled transphobic. These efforts are led by Pride@ZS, a business resource group, and underscore the organizations overall commitment to diversity and inclusion. This Pride Month, we are once again reminded that despite great strides of progress made for the LGBTQ community over the past few decades, the fight for full LGBTQ acceptance is far from over. It goes without saying: There are good ways and bad ways for brands to participate in Pride Month. The best part? Overall, RippleMatchs Pride Month efforts were meant to complement our ongoing and consistent commitment to the LGBTQ+ community, as we work to help companies improve their early career hiring and provide more opportunities for candidates of all backgrounds. There are countless examples of movies that have been criticized for failing to hire actors from the backgrounds and cultures they claim (or attempt) to portray. Video. A cookie set by YouTube to measure bandwidth that determines whether the user gets the new or old player interface. All LGBTQ people and allies must loudly speak out and take action to fight these laws and future ones. Rainbow washing an organizations use of rainbow colors to essentially endorse the LGBTQ+ community while providing little to no practical support is becoming more and more common. As demonstrated by Levis, supporting a charity or nonprofit organization is one way to mitigate this issue. LinkedIn sets the lidc cookie to facilitate data center selection. Many of these laws target the rights of trans youth to play school sports or criminalize doctors for providing life-affirming care to trans youth and their families. Read More. One way is to commit to helping tackle issues that specifically affect the LGBTQ+ community. Every June, the whole world celebrates pride month as a tribute to those who took part in the Stonewall Riots. Try the Morning Bell and get the days most important news and commentary from a team committed to the truth in formats that respect your timeand your intelligence. Define yourself. Harvey Fierstein, I think being gay is a blessing, and its something I am thankful for every single day. Anderson Cooper, I believe that telling our stories, first to ourselves and then to one another and the world, is a revolutionary act. Janet Mock, Openness may not completely disarm prejudice, but its a good place to start. Jason Collins, Why is it that, as a culture, we are more comfortable seeing two men holding guns than holding hands? Ernest J. Gaines, There will not be a magic day when we wake up and its now okay to express ourselves publicly. Many Pride Month company posts do a great job of this, and here are a few that really exemplify the right type of messaging. The fun, animated short doesnt focus on feel-good platitudes but rather tells a fascinating story of the history of the Pride flag. That it wont end the second Pride Month draws to a close. These statements deal with topics such as love, civil liberties, allyship, and embracing identity. Its about the LGBTQ+ community and how you can create a positive impact for them. This cookie, set by Cloudflare, is used to support Cloudflare Bot Management. Kelloggs, the iconic breakfast cereal company, celebrated Pride with a unique campaign. Other great ideas for celebrating Pride Month at your organization include hosting educational panels with members of the LGBTQ+ community, organizing a charity or fundraising event for a local or national charity, holding inclusion workshops, and hiring LGBTQ+ speakers to discuss their experiences. Events dont need to be grandiose to be impactful. @DouglasKBlair Here are some interesting ways companies celebrated Pride in 2021. Back in 2015, Gap Inc. participated in GLAADs #GotYourBack campaign by sharing a video that featured 13 Gap Inc. employees who each spoke to their different coming out experiences. A brand must first and continually act in support of LGBTQ+ rights: speaking up in a way that makes sense for your brand and creates an actual impact in the community is far more important than social media-based lip service. While its raising a positive message, the majority of Pride marketing is still ultimately about selling something. Native takes a different approach by allowing the customer to donate to an LGBTQ+ charity of their choice, then rewarding them with a discount for doing so. Other uncategorized cookies are those that are being analyzed and have not been classified into a category as yet. Sharing powerful quotes from artists, activists, and allies during pride month empowers LGBTQ+ employees to find and use their own voices. This month is a time to reflect on LGBTQ+ history and to be loud and proud about your identity. Katie Burke, Hubspots Chief People Officer, posted a thoughtful LinkedIn post about how allies should think about Pride Month and support their LGBTQ+ peers. But events like Pride Month are a rare exception to the rule: Less is more. If you have a lot to say in your Pride campaign, go ahead and say it. Controversy has reportedly grown behind the scenes at EA over the last month due to the company refusing to comment on the unfolding push Examples of Pride Month ideas for the office include LGBTQ+ historic sites and landmark visits, charity donations, and office Pride Month is all about As many conservatives have previously pointed out, many businesses are more than willing to pledge allegiance to the alter in the U.S. and Europe but are conspicuously quiet in places where leftist rot hasnt taken hold. I understand and agree to the Khoros Privacy Notice and Terms of Use. Maybe we could have a world where we could all just live. In 2017, for example, YouTube launched their #ProudToBe campaign, in which they elevated the coming out stories of many of their platforms most popular queer creators. The same survey discovered that just nine percent of consumers believe corporate claims about social responsibility all the time, while 67 percent only believe them some of the time. Levis When you decide to run a Functional cookies help to perform certain functionalities like sharing the content of the website on social media platforms, collect feedbacks, and other third-party features. At this critical time in the fight for LGBTQ acceptance, we must continue to drive awareness to the pressing issues affecting our community, including the lack of LGBTQ protections nationwide. The pattern element in the name contains the unique identity number of the account or website it relates to. Its not a phobia. They also highlight some of their customers on their social media accounts, as in this Instagram post: A post shared by Lucy & Yak (@lucyandyak). We should not be ashamed of who we are. Sylvia Rivera, Dont let anyone define you. Jun 23, 2022. We are who we know ourselves to be, and we are what we love. Book a demo to learn why leading employers rely on RippleMatch to efficiently hire the right talent and build diverse teams. This cookie is passed to HubSpot on form submission and used when deduplicating contacts. Then get The Morning Bell, an early morning edition of the days most important political news, conservative commentary and original reporting from a team committed to following the truth no matter where it leads. YouTube sets this cookie via embedded youtube-videos and registers anonymous statistical data. The award-winning Khoros platform helps brands harness the power of human connection across every digital interaction to stay all-ways connected. Back in February 2021, the company banned When Harry Became Sally: Responding to the Transgender Moment by Ryan Anderson, citing a new hate speech Donate now. The cookie stores information anonymously and assigns a randomly generated number to recognize unique visitors. Fortunately, its extremely easy to do that. Even though weve made progress as a society, members of the LGBTQ+ community still face inequality and discrimination in the workplace each and every day. But even if theyre not a mega-conglomerate, this doesnt stop them from giving back to the LGBTQ+ community. Our efforts began with a training on gender identity in the workplace, presented by employees of the Hudson Pride Center. These cookies help provide information on metrics the number of visitors, bounce rate, traffic source, etc. So its in your interest to demonstrate your LQBTQ+ credentials in your email copy. Trans Lifeline x FOLX Hormone Replacement Therapy (HRT) Care Fund. Over this past year, we have witnessed an unprecedented level of horrifying attacks on the LGBTQ community in policy, rhetoric, and direct violence. Levis hasnt introduced this new product for fun; it wants to make money from the LGBTQ+ community and its allies. May 24, 2022 Rep. 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